Home styling is a subsector of the home staging industry and is also considered part of the interior decorating business, as well. Residential styling is a fast growing service industry which offers clients tremendous value compared to other types of traditional decorating services. Best of all, qualified professionals can work as both home stagers and home stylists, allowing them to increase their market saturation, build their client bases and branch out into ever more diverse types of service offerings.
Home styling is very similar to home staging in its design applications and decorating theory. The actual ways of performing styling and staging are remarkably similar… However, the motivation is the factor which is not alike at all. Home staging is all about creating an atmosphere of universal appeal in order to please the demands of prospective buyers or renters. The client has little, if any, say in the types of changes which will be completed, since suiting their tastes is not the goal of property staging. Meanwhile, real estate styling is the exact opposite.
Clients must be satisfied, since it is their preferences which need to be sated in order for a stylist to be considered a success. Therefore, becoming a stylist is easier than being a stager. Stylists only need to speak to the client to find out what they want and then go about planning and executing the design. Stagers need to understand the target buyer or renter demographic for a particular property and then design the space to fulfill the wish list of these yet unseen and unknown people… Obviously the ability to successfully stage a home requires more knowledge and skill in the actual real estate sector, as well as the ability to market the design, and therefore the property, effectively. Home stylists will typically confer with their clients about what types of changes they would like to enact in their living spaces and will then set out to bring about these changes using simple methods such as paint, floor plan revision, accessorizing and lighting enhancement.